Extra® Gum Focus

The Extra® Gum Focus was a program developed to help increase sales of Extra Gum under the premises of the fact that gum can increase the chewer's focus for different activities. We focused on Studying, Art, and Gaming. Under my Art Director, Keisha Jordan, I helped develop aspects of the visual style and expanded that art among different mediums. Making adjustments to the art where needed based on a different platforms challenges.

The design was to imitate A comic book style to give the product a nice pop. one of my main jobs was to help find a good layout style between Print and digital assets as well as developing Headline styles that benefit from vertical and horizontal layouts.

Hex Bin View 1

Hex Bin View 2

Hex Bin View 3

Counter Unit

The Project also included a Sweepstakes promotion, in which participants could win a $25 gift card. From there it was my job to produce layouts for the Microsite for participants to fill out and notify them of their success in the the sweepstakes. All art was Based on the Key Visual which I had to adjust the headline slightly to fit the smaller layout.