During the time of low infection rates for Covid-19, my office and art director thought it would be fitting to try to invite employees back into the office and introduce employees hired over the pandemic (who had never even stepped foot into the office at all). And thus started a campaign to re-ignite the office community. It was decided that the company would take a dive-bar tour throughout Denver, and thus I was tasked to develop a design system for this tour.
To fit The Integer Group’s fun and graphical community aesthetic, I went with a sketched illustrated style. As for the theme, I based it off of Jules Verne’s iconic book, “20,000 leagues under the sea.” I wanted to keep the emphasis on the DIVE portion of dive bars, going to a dive bar is somewhat like finding a sunken ship, no too pretty on the outside but on the inside there is a wonderful about of golden treasure and stories that only it’s crew know.
The logo combines the “20,000 Leagues Under the Sea” look with the old-timey line illustrations for styling and beer mugs for context. Using the old school diving headgear as the focal point of the logo gives it more human approach and extruding the tentacles of the squid from the helmet gives the logo an element of controlled chaos. By connecting the tentacles to the beer mugs it adds a fun charm and a bit of character to the system. Thus the logo promotes a fun time, where we can explore, tell tales, try new things, drink and become human again. The logo is designed for easy use on most any color backdrop.
to go along with the main design system, I created some additional graphics.
A variation of the main logo
Additional graphic Elements
Additional Graphic Elements
